Digital Growth Show - Episode 19 The "What Data is the Right Data?" Episode
Description
Data should be driver of most important decisions made by a company.
But in the digital marketing world, where we are flooded by data, how do we which data is the right data to trust and make meaningful assessments for a business?
In this episode, Amit & Andrew analyse the type of data that marketers, sales professionals and business leaders should be focusing on for the betterment of their companies. They'll look at key metrics from website data, search, social media, email and revenue attribution across channels. Return on Investment from these channels will also be analysed so that businesses can understand the impact that each activity has on the business.
This is a JARGON-FREE episode with multiple takeaways for all that tune in!
United States
